USE AI AGENTS TOMAKE MONEYDOING WHATYOU LOVE.
Get a clear AI path, build your first real win fast, and stop spinning.
Takes less than 60 seconds.
THE 90/10 FORMULA
One clear formula. A completely different life.
Admin. Content. Emails. Outreach. The tasks that eat your time but aren't your gift. AI agents handle these.
The work that makes you feel alive. What you'd do every day if nothing was in the way. This is your 10%.
When AI runs the 90%, you get to spend 100% of your time and energy on what matters most to you.
“I grew past a million followers by training AI to work with me. Then I had a crisis — was AI replacing me? So I went to Mexico. Journaled. Asked two questions: What makes me human? What do I actually want to do? That's where 90/10 was born.”
— Dallas, Founder of The AI Surfer
FROM DALLAS
What commanding
agents looks like.
Most people are spending 90% of their day on work they hate. The emails, the admin, the stuff that drains them. AI can take all of that.
That leaves you with the 10% you actually love. Watch Dallas break down exactly how it works — and why it's closer than you think.
“Your path starts today — not when you figure everything out. Right now, exactly where you are.”
— Dallas, Founder of The AI Surfer
THE PATH
Do what you love.
Automate the rest.
Learn agents.
Become an Agent Commander.
Everyone walks the same path. Genie personalizes it to where you actually are.
Name what you love. Name what drains you. Write your North Star.
Set up an AI that actually knows your goals and context.
Turn AI conversations into repeatable leverage and real wins.
Build agents that handle your 90% so you stop doing it.
Your 90% runs. You live your 10%. This is the life.
No matter where you start — never used AI or already building — this path meets you there. The quiz figures out exactly where that is.
“I'm not technical enough for this.”
That's the most common thing people say before they join. And it's the most common thing they laugh at six weeks later.
“I literally had never opened a terminal before. My first week I was terrified. By week three I had something running that saved me four hours every week. Nobody cared that I was a beginner. They just helped.”
— Sarah M., joined as a complete beginner
YOUR PERSONALIZED PATH
Your Agent Commander path starts here.
Three questions. Genie maps your 90/10, personalizes your path, and hands you straight to checkout.
Takes less than 60 seconds. 900+ 90/10ers already inside. New challenge drops this month.
MEET YOUR AI GUIDE
GPT Genie - AI Employee #001
Genie is your AI guide from Day 1. He knows your 10%, knows your 90%, and gives you one clear mission to start. He is not a chatbot. He is the most useful thing inside the membership.
Five questions. Ten minutes. Genie maps what you love, what drains you, and where you should start. No generic curriculum.
From writing your North Star to building your first agent — Genie is with you at every step of the Agent Commander path.
Every challenge Genie surfaces is calibrated to your AI level and your specific 90%. Not a one-size-fits-all course.
Genie is not a demo. He runs real operations inside The AI Surfer. When he guides you, he is drawing from what actually works.
Ready to find your best place to start? Three questions. Under 60 seconds.
REAL MEMBER WINS
They started exactly where you are.
"Two months in I had a 7-GPT subscription product with 25 paying beta testers. I had zero technical background. I still can't believe this is my life now."
"Joined on a Monday. Had a real working product by end of Day 1. I went from thinking AI was for tech people to shipping something real in hours."
"I was scared to build anything big so I started tiny. That tiny thing became a full productivity dashboard. The community made me believe I could keep going."
"I launched an AI-powered internet radio station — Dark Matter Metal LIVE. 28 listeners on my first broadcast. A year ago I didn't know what an API was."
"I was drowning in emails and admin. Within 3 weeks AI was handling my inbox, scheduling, and follow-ups. I got 10 hours back a week. That's my 90%."
"I thought this was for developers. Phase 1 changed everything — I figured out what only I can do. By Month 2 I had an agent running my entire client intake."
Your first clear next step is 60 seconds away.
MEET THE FOUNDERS
The people behind your journey.
CHIEF AI SURF INSTRUCTOR
Dallas — The Agent Commander
From coding novice at 21 to CEO of a thriving software company by 23. Launched BOB in 2013 — a sales enablement app that's generated millions for entrepreneurs globally. Grew The AI Surfer from 0 to 1,000,000+ followers across social media using the exact 90/10 method he teaches.
COMMUNITY ARCHITECT
Matt — The Connector
Won the Saaspreneur Award 6 times across 2022–2024, beating 60,000+ software companies. 15 years building systems for Fortune 100 companies. Responsible for generating millions of leads, clients & users — now bringing that expertise to AI-powered business growth.
THE COMMUNITY
900+ 90/10ers. Live every week.
You are never doing this alone.
Three live calls every week. A Skool community that moves fast. Real people at every level — from first ChatGPT conversation to full agent systems running their business.
Dallas brings what is actually working right now in his business and life. Real decisions, live thinking, no script. The most direct access you will get to how the 90/10 works in practice.
Connect with other 90/10ers at your level. Collaborations, referrals, accountability partnerships — most members say this call is where their best opportunities come from.
Hands-on automation and agent building. Bring your workflow, your stuck point, your build. Matt helps you move it forward live. The most practical hour of your week.
“The community is the part nobody warns you about. You expect to learn AI. You don't expect to find your people.”
— Michelle Balan
Here is what month 3 looks like.
Two members. Both started with zero confidence. Both made it to Agent Commander.
"I had no coding experience. Phase 1 made me realize what I actually wanted. Phase 2 changed everything — my Thought Partner now handles half my week."
"I was terrified I was too old to get this. By my second month I had an agent running my client intake. I didn't think that was possible for someone like me."
Ready to become an Agent Commander?
The moment you join, Genie helps you build your setup and get into your first challenge. You will know exactly what to do next — no guessing.
900+ 90/10ers already inside. New challenge this month.
Take the quiz first so Genie can route you the right way.
THE FULL STORY
Want to go deeper on the 90/10?
Dallas recorded the full origin story — how he got to 1M+ followers, the identity crisis, the Mexico trip, and exactly how 90/10 was born. 40 minutes. Worth every one.